The modern European side of Marrakech, Gueliz (a prime area) lies outside the ramparts of Medina, east of the Gueliz Mountain. Its layout was designed in 1912 by a French city planner. Many of the old buildings survive, but are threatened by further real estate development.
Gueliz is home to a large number of shops and offices. Most of the stores are upscale and sell international brands. There are some charming coffee shops at Place Abdel Ben Ali. At Place du 16 Novembre, there is a large public market. In the north are the palatial Jardin Marjorelle and Musee d’Art Islamique. Also expected to be a major cultural attraction is the Theatre Royal.