More about our readers

Last Updated: Mar 13, 2008

Amazing fact: No less than 70% of all our ‘from work’ visitors surfed in from investment banks, banks, accountancy firms, or fund managers.

These readers appear to like the site because it ‘speaks their language’ – the language of investment. They understand the concepts of yields, return-on-investment, and appreciate the taxation and other specific data we provide.


SITES, IN ORDER OF VISIT NUMBERS

Confidentiality forbids us naming the banks, but (anonymized) the list of companies which visited the Global Property Guide looks like this:

  1. Major Swiss investment bank (one of top 3)
  2. Major US investment bank (one of top 5)
  3. Major US investment bank (one of top 5)
  4. Telecoms company / ISP
  5. Telecoms company / ISP
  6. Top multilateral institution
  7. Telecoms company / ISP
  8. UK Business Park
  9. Major French investment Bank (one of top 3)
  10. Major UK commercial and investment bank (one of top 3)
  11. Another section of same bank
  12. Major city in Ukraine
  13. Telecoms company / ISP
  14. Department of Foreign Affairs in North American country
  15. UK fund manager
  16. Major Baltic bank
  17. Telecoms company / ISP
  18. Telecoms company / ISP
  19. Major Canadian investment bank
  20. Major trans-Asian bank
  21. Major global accountancy firm (top 5)
  22. Telecoms company / ISP
  23. Major Swiss investment bank (one of top 3)
  24. Telecoms company / ISP
  25. Major global accountancy firm (top 5)
  26. Canadian college
  27. Telecoms company / ISP
  28. Telecoms company / ISP
  29. Telecoms company / ISP
  30. Major Singapore publisher
  31. Major Dubai developer
  32. Major investment bank from the Netherlands
  33. Telecoms company / ISP
  34. Estonian research network
  35. Telecoms company / ISP
  36. Telecoms company / ISP
  37. Telecoms company / ISP
  38. Major global accountancy firm
  39. German-US investment bank


To repeat, these are necessarily 'anonymized' visitor records, but at a glance, the underlining names would reveal a stunning list of all the world's premiere investment banks and accounting firms.

 

Reader Profile

Confirming the above, Quantcast’s survey shows that they our readers are significantly more educated and wealthier than most internet users (admittedly only applicable to our US data).

 


Our US readers are:

  • Twice as likely to have been to graduate school, as the average reader
  • 65% more likely to have household incomes above $100,000
  • More likely to be men than women.
  • Much more likely to be young professionals (25-44) than retirees.

 

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